Storytelling is an essential aspect of human communication, a mode through which we entertain and inform. It is suggested that by telling stories we transmit cultural norms and values
 and through the narrative construction of reality [2, 3] we come to understand ourselves and the world in which we live [1, 4].
This world, is increasingly generating, and being governed by, data. This, ‘data deluge’  has developed in combination with rapid advancements in computational power, and the proliferation of ubiquitous computing, Internet of Things (IoT) and smart devices that pervade many aspects of everyday life. The monetization of such technologies and the big data they produce has far reaching consequences both on an individual and societal level. Understanding the data that exists about us, and is produced by us, is imperative in an increasingly data-driven society.
Personalised and interactive documentaries such as Do Not Track and Netwars demonstrate the potential for video based storytelling to tackle substantive topics such as privacy, the web economy and cyber warfare.
In this project we explore the potential of using interactive video for data-driven storytelling. We are interested in how this medium could be harnessed to support new forms of engagement with data,that is accessible and engaging. In order to do this, we conducted
a workshop, a hackathon and interviews with people who have made data-driven videos and those who would like to.
You can read more about the project and the interactive films and web-docs that have inspired the work on the project website.
Project partners: BBC R&D, The Open Data Institute, The Digital Catapult, City of York Council, BAFTA-winning immersive media producer Catherine Allen
 Kathryn Coe, Nancy E Aiken, and Craig T Palmer. 2006. Once upon a time: Ancestors and the evolutionary significance of stories. In Anthropological Forum, Vol. 16. Taylor & Francis, 21–40.
 Jerome Bruner. 1991. The narrative construction of reality. Critical inquiry 18, 1 (1991), 1–21.
 Jerome Seymour Bruner. 2003. Making stories: Law, literature, life. Harvard University Press.
 John Yorke. 2013. Into the Woods: How stories work and why we tell them. Penguin UK.